Lookbook
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Stock the brand
that sells itself.
You already deliver the talent. Stock a brand that delivers the margin, the loyalty, and the reputation.
A brand with proven pull
Gotti Nails isn't an untested label asking for shelf space. It's a professional system already moving volume across retail, Amazon, and live selling — with the formulas, the color range, and the founder credibility that make clients ask for it by name.
Color-Matched
Most salons are
fighting their products.
Mixing Brands
Buying gel from one line, powder from another, top coat from a third — because no single brand performs across formats. Wasted time, inconsistent results.
Streaking & Re-Dos
Thin pigment and unreliable cure mean redone sets, longer appointments, and clients who don't rebook.
Thin Retail Margins
Generic supply lines leave little room to make money on product resale — so the retail shelf just sits there.
"I used to mix brands to get results. Haven't needed to since switching to Gotti Nails." — Salon Owner, CA
Built by a pro,
for working pros.
Color-Matched Across Formats
The same shade in Gel, Lacquer, and Fusion Powder. Your client picks a color once — you deliver it in whatever service they book. No more cross-brand guesswork.
10-Day Professional Wear
Oligomer color bonding, quick-dry, incredible shine — better than hybrid polish. Fewer re-dos, more rebookings, happier clients.
Made by an Industry Educator
Founder Robert Nguyen is a former competition judge and decades-deep professional. Clients recognize the name — the brand sells itself on credibility.
A Full Color Wardrobe
120+ highly pigmented, smooth, streak-free shades. Everyday nudes to chrome and cat-eye effects — one supplier for the entire menu.
Real money
on every bottle.
Buy at distributor cost, retail at the proven salon price. Every shade your client wears becomes a resale opportunity at the front desk — and the spread on a single gel bottle covers itself many times over.
| Item | Size | Salon / MSRP | Wholesale | Distributor | Your Spread | Min |
|---|---|---|---|---|---|---|
| — Core Color Wardrobe — | ||||||
| Soak-Off Gel | 15ml | $15.00 | $9.75 | $4.50 | $10.50 | 12 |
| Nail Lacquer | 15ml | $5.00 | $4.00 | $3.00 | $2.00 | 12 |
| Fusion Powder | 2oz | $17.00 | $12.50 | $8.00 | $9.00 | 6 |
| — Essentials — | ||||||
| No-Wipe Gel Top Coat | 15ml | $15.00 | $10.13 | $5.25 | $9.75 | 12 |
| Matte Gel Top Coat | 15ml | $12.00 | $8.75 | $5.50 | $6.50 | 12 |
| Gel Base Coat | 15ml | $12.00 | $8.50 | $5.00 | $7.00 | 12 |
| Foil Transfer Gel | 15ml | $15.00 | $10.25 | $5.50 | $9.50 | 12 |
| Lacquer Base / Top Coat | 15ml | $5.00 | $4.00 | $3.00 | $2.00 | 12 |
| Fusion Monomer | 4 / 8 / 32oz | $14–60 | $11–48 | $9–35 | $5–25 | 12 |
| — Electronics & Accessories — | ||||||
| Pro Cure LED Light | — | $160.00 | $120.00 | $80.00 | $80.00 | 3 |
120 shades · each in Gel, Lacquer & Fusion Powder · "Min" = minimum units per item to order · MSRP & Distributor per 2026 Domestic Order Form · Wholesale tier set midway between
What a starter order
returns.
Illustrative example — a modest opening order of 50 gel colors at distributor cost, stocked for both back-bar use and front-desk resale.
Before counting service revenue — where 10-day wear drives rebookings and back-bar efficiency reduces redo costs.
The full professional system
Professional Soak-Off Gel
- 120+ pigmented shades
- Smooth, streak-free, clean cure
- The hero of the range
Professional Nail Lacquer
- Up to 10 days of wear
- Oligomer color bonding
- Crescent brush · high shine
Fusion Powder (Dip)
- Color-matched to Gel & Lacquer
- Durable, lightweight finish
- Seamless cross-format wardrobe
No-Wipe & Matte Top Coats
- High-gloss, non-yellowing
- Stain-resistant finish
- Proven bestseller
Gel Base Coat
- Engineered adhesion
- Protects the natural nail
- Foundation of the system
Chrome · Foil · Cat Eye
- Trend-forward effects
- Premium upsell services
- The creative edge
The whole wardrobe.
Every shade below is color-matched across Gel, Lacquer, and Fusion Powder — so a client picks a color once and you deliver it in any service. A representative selection of the range:
A representative selection — the full professional range spans 120+ shades, each available in Gel, Lacquer & Fusion Powder.
Trusted at the
table.
"I use these on real clients, under time pressure. Smooth application, zero streaking, and consistent pigment. That's rare."
Marissa L. — Verified Pro"Nothing about this feels overdesigned. The formula does what it's supposed to do and doesn't fight you."
Janelle R. — Verified Pro"Holds up through long days and back-to-back clients. Predictable results — exactly what professionals need."
Verified Salon BuyerA brand with a pulse.
Gotti already sells across four channels — so when you stock it, you're carrying a name with marketing momentum behind it, not a cold-start label. Clients discover Gotti online and look for it in the chair.
Omnichannel Presence
The brand is actively marketed and sold direct — driving search demand and brand recognition that pulls clients toward salons who carry it.
Live Community Building
Founder-hosted live auctions and giveaways on WhatNot keep the brand in front of an engaged audience of nail enthusiasts and professionals — week after week. That's earned attention you inherit as a partner.
Partnering
is easy.
Apply
Tell us about your salon and the services you offer. Quick and free.
Get Your Tier
We match you to partner pricing based on your volume and goals.
Place Your Order
Order through the B2B portal — build your shade range and back-bar kit.
Sell & Restock
Use it back-bar, resell it front-desk, and reorder as you grow.
Stock the brand
built by experience.
Apply for Wholesale
Questions? Contact our wholesale team
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